Cost Effective Demographics & Marketing Data for Your Business Growth
Target audience analysis made simple (and affordable) for local business
Access the same demographic and marketing insights the big companies use, without the complexity or big $$$
Viewdata puts real Australian data and intuitive mapping tools at your fingertips.
So you can pinpoint ideal audiences, customer personas and optimise your marketing spend to make every decision count.
- Pinpoint perfect-fit audiences with powerful, easy-to-use tools
- Visualise and compare customer maps to identify growth areas and avoid wasted spend
- Make confident decisions using trusted Australian demographic information
- Save time and money by eliminating guesswork from your marketing and expansion plans
- Grow your business with insights that help you find more of your best customers
See how easy it is to access real business insights
Build customer avatars with real demographic information
Easy to Use
Upload your data and start exploring insights in seconds without technical skills or a steep learning curve. View Data’s intuitive platform presents your first demographic data set visually, so you can get answers fast.
Depth of Analysis
Build a detailed customer avatar using real Australian demographics. Filter by age, gender, income, home ownership, occupation, education, and more across 16 categories. Combine and compare segments to sharpen your targeting and uncover new opportunities previously only available to big business.
Better Aligned Marketing
Base every marketing move on accurate, up-to-date demographic information from the Australian Bureau of Statistics. viewdata transforms complex data into clear, useful insights, giving small and medium businesses the confidence to invest where it counts
Why You’ll Love Using Viewdata
Access accurate insights with Australian demographics and target audience analysis.
Bring in your own customer data or start with our ready-to-use Australian demographics for instant analysis.
Easily define your target audience by drawing custom catchments or selecting from mapped regions. Perfect for local business marketing data and customer map creation.
Instantly see your data on an interactive customer map. Filter by age, income, education, and more to build your ideal customer avatar and sharpen your target audience analysis.
Create detailed marketing analytics reports, compare different areas, and save your projects for ongoing market analysis and smarter business decisions.
Features Snapshot
- Interactive maps with custom catchments
- Import and segment your own data
- Compare demographics, generate reports, and annotate maps
- Visualise data by suburb, postcode, or council area
- Save and revisit projects anytime
Market analysis made simple!
The viewdata Difference
viewdata supports established local businesses seeking improved marketing, mid-sized organisations using data-driven decisions for scaling, and marketing/advertising agencies aiming to deliver stronger client results. If you’re ready to grow, viewdata is for you.
Make the switch to smarter insights
Membership plans
Find the perfect viewdata membership for your needs.
Just Looking
Designed for small and local businesses ready to harness Australian demographics and customer insights.
Getting Serious
For businesses seeking to scale with deeper target audience analysis and strategic marketing analytics.
All In
Advanced data access for agencies and teams, including expanded features and support for up to 3 team members
See full details and what’s included in each plan
See how easy it is to turn Australian demographics into useful data
Experience viewdata in action and explore insights tailored to your goals.
Have a question or need advice?
Reach out and we’ll get back to you promptly.
How it all began
Founded in 2013, viewdata was created to bridge the gap in access to demographic data for Australian small and medium-sized businesses. As former small business owners, we saw firsthand how limited data made it hard for Small to Medium Enterprises (SMEs) to compete.
We want to make complex data tools easy for everyone to use in Australia, so that small and medium businesses can compete fairly. With viewdata, demographic data becomes a strategic asset empowering business owners to get the information they need, make decisions and adapt to changing markets.
Large enterprises used advanced tools to analyse Australian demographics while most SMEs relied on guesswork. viewdata changes this by delivering clear, useful insights drawn from trusted sources like the Australian Bureau of Statistics.
