Features
Data-driven decisions powered by Australian population data
Viewdata opens the door to quality data to bring raw demographic and economic information into one place
Data once reserved for large enterprises now becomes a resource for everyone.
Viewdata offers Australian small and medium-sized businesses access to the power of Australian population data for smarter, data-driven decisions. Our intuitive platform brings together rich demographic and economic insights, to convert raw data into business intelligence.
Interactive customer map and custom catchments
Instantly visualise your customer data on an interactive map, layered with the latest Australian population data
Create, name, and save custom catchment areas using simple drawing tools or select by buffer
Zoom to any location with a quick search and compare catchments side by side, revealing demographic and economic differences at a glance
Add annotations and markers to highlight locations or opportunities
Import and segment Australian population data
Align your data’s geography by suburb, postcode, council area, or statistical region (SA1–SA4) the official geographic units used by the Australia Bureau Of Statistics (ABS) to organise and present population and demographic data. This hierarchy allows you to drill down from broad trends to street-level insights, making it possible to compare and visualise Australian population data at the scale that matters most to your business or analysis.
Other useful features include;
- Drag and drop your customer data (CSV / spreadsheet) directly into the platform We can provide a sample .csv file in Google Drive that users can access, copy and use with prepopulated headings e.g. First & Last Name, Email, Phone, Address, Post code…
– We can also provide this sample data within the software and do this now
– What we want to make sure is we have sample data that aligns with what the potential customer might have. -
The system automatically geocodes your records, flags any errors, and helps you clean your data for accuracy
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Segment your data visually: switch between points, clusters, heatmaps, or geographic boundaries with a single click
Deep demographic analysis
Build a precise target audience avatar using your own customer data and 16 categories of Australian demographic information.
Australian population data
- Medians and averages
- Population and age
- Marital status
- Indigenous status
- Born overseas
- Language
- Income (personal, family)
- Family structure
- Travel to work
- Housing
- Religion
- Education
- Labour force
- Industry of employment
- Occupation
- Rank
- Socio-economic indexes for areas
- Need for assistance
Visualisation tools
- Compare your data and demographic insights side by side, or use a slider to blend views for instant comparison
- View dynamic bar graphs of your own data. See sales by day, product performance, or any attribute in your file
- Hover for precise numbers, right-click to filter, and watch the map update in real time
- Customise your map display with different colour palettes, transparency settings, and legends
Project management and reporting
- Save your projects and return to them anytime
- Generate detailed reports comparing your custom catchments to broader regions (state, suburb, postcode, local government area) using the latest Australian population data for meaningful context
- Print maps and reports directly from the platform for presentations or team discussions